DMCA Notice of Copyright Infringement

Copyright & DMCA Policy

1. Purpose and Scope

VELUTTA LTD (“Velutta”, “we”, “us”) respects copyright and all other intellectual property rights. This Policy explains (a) who owns the content published on Velutta, (b) how rights are cleared before publication, (c) how to submit a copyright infringement notice, (d) how we process such notices, and (e) the counter-notification procedure. This Policy is designed to satisfy the notice-and-takedown framework of the United States Digital Millennium Copyright Act, 17 U.S.C. § 512 (“DMCA”), as well as the corresponding provisions of UK and EU law (including Article 6 of the E-Commerce Directive / UK eCommerce Regulations and, where applicable, Article 17 of Directive (EU) 2019/790). Nothing in this Policy constitutes legal advice.

2. Nature of the Platform and Ownership of Content

Velutta is a curated, closed platform. Members of the public cannot upload or publish media. All content in the official Velutta catalogue is produced, commissioned, licensed, or acquired by VELUTTA LTD and is reviewed and approved before publication. Unless expressly stated otherwise, all official Velutta content — including videos, images, trailers, thumbnails, audio, text, graphics, logos, and site elements — is owned by VELUTTA LTD or published under rights sufficient for its worldwide distribution and commercial use. Rights are documented through written production agreements, copyright assignments, exclusive licences, performer agreements, and model releases.

3. Pre-Publication Rights Clearance

Before any content is published, VELUTTA LTD verifies and documents, as applicable:
  1. the identity, age, and legal capacity of every participant, verified against government-issued photographic identification;
  2. written, informed consent of every participant to recording, editing, publication, worldwide distribution, promotion, and commercial use, executed by physical or qualified electronic signature;
  3. a written copyright assignment or exclusive licence from the author(s) of the work;
  4. the absence of unlicensed third-party material (music, footage, imagery, trademarks) in the production;
  5. the authority of any supplier or licensor to grant the rights conveyed.
These records are retained for the life of the content plus the applicable limitation periods. VELUTTA LTD does not knowingly publish third-party copyrighted material without a valid legal basis.

4. Copyright Contact

Notifications of claimed infringement should be sent to:
VELUTTA LTD — Copyright Department Email: dmca@velutta.com
Notices sent to any other address may be delayed. General support enquiries sent to this address will be redirected and are not treated as legal notices.

5. How to Submit a Copyright Infringement Notice

If you believe in good faith that material on Velutta infringes your copyright, send a written notice to dmca@velutta.com (subject line: “DMCA Notice”) containing all of the following, as required by 17 U.S.C. § 512(c)(3):
  1. Identification of the copyrighted work claimed to have been infringed (title, author, date and place of first publication, registration number if any, and a copy of or link to the original work). If multiple works are covered, a representative list.
  2. Identification of the allegedly infringing material, including the exact URL(s) on velutta.com, sufficient to permit us to locate it.
  3. Your contact information: full legal name, postal address, telephone number, and email address. If you act for an organisation: its full legal name, jurisdiction, registration number, and your role and authority.
  4. A statement that you have a good faith belief that the use of the material in the manner complained of is not authorised by the copyright owner, its agent, or the law.
  5. A statement, made under penalty of perjury, that the information in the notice is accurate and that you are the copyright owner or authorised to act on behalf of the owner of an exclusive right that is allegedly infringed.
  6. Your physical or electronic signature (typing your full legal name at the end of the notice suffices).
Suggested declaration: “I have a good faith belief that the use of the material identified in this notice is not authorised by the copyright owner, its agent, or the law. The information in this notice is accurate, and under penalty of perjury, I am the owner, or authorised to act on behalf of the owner, of an exclusive right that is allegedly infringed.” An identity document is not required to submit a notice. We may request reasonable additional evidence of ownership or authority only where the notice conflicts with our documented rights records, where representation is claimed without proof, or where there are objective indications of fraud or impersonation. Such a request suspends, but does not terminate, the review.

6. Processing of Notices and Timeframes

Upon receipt of a notice we will:
  1. acknowledge receipt within two (2) business days;
  2. assess completeness; if the notice substantially complies with § 512(c)(3) but is deficient, we will promptly identify the deficiency and give the complainant the opportunity to cure it;
  3. for a complete and facially valid notice, act expeditiously — normally within five (5) business days — to remove or disable access to the identified material, or to notify the complainant with reasons why the claim is contested by our documented rights records;
  4. where material is removed, notify any affected content provider, licensor, or participant and inform them of the counter-notification procedure.
Temporary removal or restriction is precautionary and is not an admission of infringement or liability.

7. Counter-Notification

An affected content provider who believes material was removed or disabled as a result of mistake or misidentification may submit a written counter-notification to dmca@velutta.com containing, per 17 U.S.C. § 512(g)(3):
  1. identification of the material and its location before removal;
  2. a statement under penalty of perjury of a good faith belief that the material was removed or disabled as a result of mistake or misidentification;
  3. the responder’s full legal name, postal address, telephone number, and email address;
  4. a statement consenting to the jurisdiction of the U.S. federal district court for the responder’s address (or, if outside the United States, any judicial district in which VELUTTA LTD may be found) and that the responder will accept service of process from the original complainant or their agent;
  5. the responder’s physical or electronic signature.
We will forward a compliant counter-notification to the original complainant promptly. Unless the complainant notifies us within ten (10) business days that they have filed a court action seeking to restrain the allegedly infringing activity, we may restore the material within ten (10) to fourteen (14) business days after receipt of the counter-notification.

8. Repeat Infringer Policy

VELUTTA LTD maintains and enforces a policy providing for the termination, in appropriate circumstances, of accounts, licences, or supply relationships of repeat infringers. We track substantiated infringement determinations against suppliers, licensors, and account holders. A party subject to multiple substantiated determinations will have its relationship or account terminated, and content sourced from it removed, unless exceptional circumstances documented in writing justify a lesser measure.

9. Standard Technical Measures

VELUTTA LTD accommodates and does not interfere with standard technical measures used by copyright owners to identify or protect copyrighted works, within the meaning of 17 U.S.C. § 512(i)(2).

10. Misrepresentation and Abusive Notices

Under 17 U.S.C. § 512(f), any person who knowingly materially misrepresents that material is infringing, or that material was removed by mistake, is liable for resulting damages, including costs and attorneys’ fees. It is prohibited to submit false or forged notices, impersonate a rights holder, use this procedure to pursue unrelated personal disputes, harass participants, extract confidential information, or resubmit claims already determined to be unfounded without new evidence. We preserve evidence of suspected abuse and may report it to courts, regulators, law enforcement, and relevant service providers.

11. Confidentiality of Production and Participant Records

Rights and consent documentation may contain identity documents, personal data, and confidential commercial terms. Submitting a notice does not entitle the complainant to receive these records. Where relevant, we may confirm that documentation exists without disclosing its contents. Full documentation will be provided to courts, regulators, law enforcement, or other parties where required by law or valid legal process, redacted where appropriate.

12. Non-Copyright Complaints

Complaints concerning consent, participation, contract, payment, privacy, personality rights, or trademark are handled under separate procedures and are not DMCA notices. Participants raising consent or removal concerns should write to support@velutta.com stating their full legal name, any stage name, the URL concerned, their role, the specific concern, and the action requested. We may verify that the requester is the person appearing in the content; this verification protects participants against impersonation and fraudulent removal attempts. Consent-related removal requests from verified participants are assessed under the applicable agreements and law, with priority handling.

13. Protection of Velutta Content

Except as expressly permitted in writing, no person may copy, download, record, redistribute, republish, stream, scrape, archive, use for AI training, or otherwise exploit official Velutta content. A subscription grants only the limited personal access rights stated in the Terms of Service. Reports of unauthorised use of Velutta content elsewhere should be sent to dmca@velutta.com (subject: “Unauthorised Use of Velutta Content”) with the URL, service name, and evidence. VELUTTA LTD enforces its rights through takedown notices, platform reports, and legal action, including claims for injunctive relief, damages, and costs.

14. Data Protection

Personal data submitted in connection with a notice or counter-notification is processed in accordance with our Privacy Policy and applicable data protection law (including UK GDPR) for the purposes of handling the complaint, verifying identity and authority, preventing fraud, and establishing, exercising, or defending legal claims. Notices and counter-notifications, including the submitter’s contact details, may be forwarded to the affected party as part of the statutory procedure. Do not include unnecessary sensitive information. Records are retained only as long as necessary for these purposes.

15. Governing Framework and Territorial Application

VELUTTA LTD is a company incorporated in England and Wales. The DMCA procedure in Sections 4–10 is provided to comply with United States law; equivalent notices under UK or EU law will be processed under this same workflow and timeframes. Use of the DMCA procedure does not subject any dispute exclusively to United States law, and nothing in this Policy waives any right, remedy, or defence available to VELUTTA LTD under any applicable law.

16. External Service Providers

Hosting providers, CDNs, search engines, payment providers, and social platforms maintain independent copyright procedures. VELUTTA LTD cannot control their decisions; a complainant may need to comply separately with their processes.

17. Changes to this Policy

We may update this Policy to reflect changes in law, operations, or contact details. The current version is effective upon publication at https://velutta.com.  

18. Contact

DMCA / copyright notices and counter-notifications: dmca@velutta.com Participant, consent, and general enquiries: support@velutta.com Postal: VELUTTA LTD, 71-75 Shelton St, London WC2H 9JQ, United Kingdom